Our Core Values


We encourage each other to reach and exceed our personal and professional goals. Giving unconditionally continues to cement our collective spirit and enriches our work environment.


Compassion fosters an atmosphere of caring and understanding. The more we connect compassionately, the more insightful and energized we feel and the better we are able to serve our clients.


We are inspired to explore new ideas, technologies, and partnerships to meet the needs of our clients and our ever-changing industry.


We search for opportunities to serve our clients better. We listen carefully, asking relevant questions to get to the heart of a matter. In this way, we drive transformational change for our clients and their families.


Our values are the bedrock of our organization. They inspire us to stay strong and resilient. By investing in ourselves and each other and by our commitment to delivering an exceptional client experience, we take pride in knowing that our clients will be served for generations to come.                                                                                                                                                       


Supporting each other’s worth and dignity is an essential part of building and maintaining our relationships. While challenging ourselves, we strive to understand the perspective of others and value their contributions.


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Advisory services provided by CI Assante Wealth Management (“Assante”) are offered through Assante Capital Management Ltd., a registered investment dealer, and Assante Financial Management Ltd., a registered mutual fund dealer. Insurance products and services are provided through Assante Estate and Insurance Services Inc. Wealth planning services may be provided by an accredited Assante advisor or through CI Assante Private Client, a division of CI Private Counsel LP, or a non-affiliated third party.

Assante Capital Management Ltd. is a member of the Canadian Investor Protection Fund and the Investment Industry Regulatory Organization of Canada. Assante Financial Management Ltd. is a member of the Mutual und Dealers Association of Canada and MFDA Investor Protection Corporation (excluding Quebec).

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